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The Event Tech 12 – snöball Edition

PlannerWire

Blown away… Rachel is a real deal, ass-kickin, event marketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.

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Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

MeetingPool

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.