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The Event Tech 12 – snöball Edition

PlannerWire

Sounds simple enough but it is harder than it seems which is why you are going to want to read on through the latest EventTech 12 and then visit snöball so you can learn how to get your speakers, sponsors, and yes, your attendees helping to spread the word about your amazing conference or event.

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Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

MeetingPool

Since it is about empowering the voices of your own people to amplify your events, Snöball is the only one able to provide a curation feature to capture speakers’ soundbites and teasers to promote their sessions. Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.