How and Why Visit Indy Adopted an All-Digital Marketing Approach
Crowdriff
SEPTEMBER 19, 2017
Travel Association’s Educational Seminar for Tourism Organizations (ESTO), the move was borne out of a need for greater targeting, and greater visibility year-round, as opposed to the previous strategy of pursuing all mediums during a brief seasonal window. . million in 2005 to more than 26 million in 2014.
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