Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy
AltexSoft Travel
JANUARY 30, 2023
They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. Some common preconditions to become a member of a CUG include: membership in a specific organization or affiliation (e.g.,
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