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Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and publicrelations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.
START Summit was later established as one of the Global Projects and had its first event in 2007. Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits.
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