UA vs. GA4: The Beginners Guide to Website Analytics
The Abbi Agency
JANUARY 31, 2023
Event tracking allows Google to record specific user interactions on a website or app, and has actually been around since 2007. GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team.
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