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Lippman’s five key takeaways were drawn from Freeman research — the “2024 Freeman Syndicated Survey of Event Attendees” and the “Freeman 2023 Exhibitor Trends Report” — and shared with the audience of 269 exhibition and convention industry leaders, Convene among them. We know exhibitors want to connect with attendees in advance,” he said.
At the recent Convening Leaders 2023 conference, the association for convention and trade-show management delivered advice from experts on pushing beyond one’s comfort zone to try new approaches. For Convening Leaders attendees, the lesson from Brag and Kandil ( in photo ) was that seeking discomfort fuels creativity.
The extended deal has tied Asia’s largest travel tradeshow to the Lion City from 2017 to 2019, and will also see Singapore named as the event’s “official partner country” next year. Next year will mark the 10th ITB Asia and the event has been held in Singapore since its first edition in 2008.
Over the three days, the show recorded almost 8,500 attendees, a 12% increase from 2011, representing 92 countries. This is another clear indication that ITB Asia is firmly establishing itself as the eminent travel tradeshow for the region,” he added. This was a really exciting year for us in many aspects.
Gioia said HR trends like the Great Resignation affect the business events industry for both internal staffing reasons — “you don’t want to be caught blindsided without the people you need,” she said — and in terms of their attendees. 2008 rolls around, the Great Recession, and lo and behold, there was a banking crisis.
In 2008 we added the hospitality product, then we started acquiring companies and we started getting much more innovative, but our mantra is the same. We launched the hospitality product in 2008, and the good thing about being a startup within an organisation is that everyone rallies around you.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. If potential attendees don’t understand the offering they will switch off.
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