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Risk-reduction actions for safer events in 2019. An effective communication plan can help spread information during an emergency, or even shut down an incident before it becomes a crisis, for example, by monitoring socialmedia it is sometimes possible to resolve a situation with a disgruntled attendee before an issue goes viral.
Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. Socialmedia offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. Refining your event elevator pitch is an essential and worthwhile exercise.
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