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. • Draft crisis communication messages for likely scenarios and define how they will be disseminated (conference app, texts to attendees, social media posts, etc.). Include links to information on your website or local emergency authorities. In 2008, a terror group attacked a hotel in Mumbai and held hostages for three days.
Some leading events are achieving this by going so far as to provide less chairs than attendees. Screen time per day has more than doubled since 2008. Many venues that accommodate weddings and social events have large, minimalist spaces with easily accessible bars — the perfect recipe for a networking event.
The same pretty much happened in 2008 when social media came along. Corporate events are now successfully using social networks to engage attendees and market to them. Whether it is Facebook, Snapchat, Twitter, Email, Website, or Phone (or Fax), you need to be there offering the same experience, branding, and voice.
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