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The post Meeting tradeshow targets new frontiers appeared first on TD (Travel Daily Media) Travel Daily. Led by the 2008 theme - “New Frontiers - Optimise Returns”, the 16th IT&CMA and 11th CTW will be held at the Bangkok Convention Centre from 7 to 9 October.
This is not a new challenge, Lippman said, and referred the 2008 ECEF keynote speaker, Greg Reid, YRC Worldwide’s CMO, who presented a case study on why a $10-billion Fortune 500 company reduced its exhibition participation by 45 percent while channeling its trade-show budget into launching its own corporate event.
The Bangkok Post said the delegation will meet some 200-300 Indian companies, travel agents, trade associations, professional exhibition and convention organisers during the four-day road show. The report said TCEB plans to organise eight tradeshows and 11 roadshows to attract more MICE visitors.
For a tradeshow where exhibitors bring heavy equipment to the show floor, Burrus imagines a future in which attendees using virtual reality glasses can see and maneuver heavy equipment that is not physically on the show floor. “Two 2008 rolls around, the Great Recession, and lo and behold, there was a banking crisis.
In 2008 we added the hospitality product, then we started acquiring companies and we started getting much more innovative, but our mantra is the same. We launched the hospitality product in 2008, and the good thing about being a startup within an organisation is that everyone rallies around you.
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. The same pretty much happened in 2008 when social media came along.
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