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MICE Industry’s Role in Tourism Development

Alcor Mice

The MICE market refers to a unique form of the tourism industry that is dedicated to the planning, booking, and facilitating of conferences, seminars and other related events. The Meetings, Incentives, Conferences and Exhibitions (MICE) industry has proven to be a key contributor to international arrivals for business related activities.

Tourism 52
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8 Best Annual Events In Indonesia

Alcor Mice

It is held annually at the Jakarta International Expo Kemayoran in June and July, featuring hundreds of exhibitions, trade promotions, as well as recreational activities and music performances from Indonesia’s top artists. Dubbed the biggest fashion event in South East Asia, the Jakarta Fashion Week is held annually in Jakarta since 2008.

Fashion 52
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The Complete Guide to Event Marketing 2023

Stova

Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event.