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This is not a new challenge, Lippman said, and referred the 2008 ECEF keynote speaker, Greg Reid, YRC Worldwide’s CMO, who presented a case study on why a $10-billion Fortune 500 company reduced its exhibition participation by 45 percent while channeling its trade-show budget into launching its own corporate event.
This is another clear indication that ITB Asia is firmly establishing itself as the eminent travel tradeshow for the region,” he added. Suntec has given us the flexibility to expand the second tradeshow floor next year depending on demand for space.
Switzerland-based futurist Gerd Leonhard is a keynote speaker at global events. For a tradeshow where exhibitors bring heavy equipment to the show floor, Burrus imagines a future in which attendees using virtual reality glasses can see and maneuver heavy equipment that is not physically on the show floor. “Two
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. Simply listing speaker names and features for your event (100 exhibitors, 20 keynote speakers.)
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