5 Data Points to Attract and Retain Exhibitors and Attendees
Convene by PCMA
JUNE 10, 2024
This is not a new challenge, Lippman said, and referred the 2008 ECEF keynote speaker, Greg Reid, YRC Worldwide’s CMO, who presented a case study on why a $10-billion Fortune 500 company reduced its exhibition participation by 45 percent while channeling its trade-show budget into launching its own corporate event.
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