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Case Study: Adrian Segar – “Conferences that work”

Conferences that Work

Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.)

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Becoming a writer

Conferences that Work

A dozen years of designing and facilitating these events, together with their enthusiastic reception, had convinced me that what I’d created was valuable and important. I would never have become a writer if I had not felt this strong desire and excitement to share what I had stumbled upon with a wider audience.

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