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Our origin story starts in 2009, with a major hotel brand’s request for help. From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard. Marketing fluff that describes a room is great but travelers—and frankly channels as well—need a clear, SEO-driven list.
A carrier’s operator or authorized travelagent logs into the CRS/GDS to build a PNR file with five mandatory elements (to be discussed later in the section about PNR data). If, for example, a travelagent uses Amadeus to book a flight operated by a Sabre-hosted carrier, there will be at least two PNRs with their own record locators.
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