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It happens every time travelersbook a flight. Introduced to facilitate the exchange of booking information between airlines, PNRs have become an important component of the travel industry. They act as booking confirmation, a repository of valuable commercial information, and even a weapon against global terrorism.
What it comes down to is the importance of centralizing information for improved distribution across an increasingly decentralized and siloed booking landscape. Our origin story starts in 2009, with a major hotel brand’s request for help. What’s the origin story for how you started solving content accuracy problems?
More than two-thirds of sales in travel and tourism are made via the Internet, and the share of online vs offline bookings will only grow in the coming years. So the ability to accept online payments is becoming vital for any travel business. Watch our video to understand better how flight booking unfolds.
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