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Becoming a writer

Conferences that Work

Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation. Write a book? Outwardly, I’ve succeeded. My 1977 Ph.D.

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Case Study: Adrian Segar – “Conferences that work”

Conferences that Work

Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.) on the eventization of faith.

MICE professionals

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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

I ran them in my spare time for thirteen years before writing my first book. Having spent seventeen years developing the why and how of peer conferences, you might reasonably expect that the book provided a somewhat definitive guide for peer conference rationale and design. And, my goodness, I got feedback! It was great feedback.

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Charting New Waters: Maldives Debuts First Sustainable Destination Management Organization

Solimar International

A shift in government regulations in 2009 transformed the Maldives’ tourism landscape. This model includes marketing and booking community-based tourism products, services, and packages for visitors. HATA ’s website serves as a comprehensive platform dedicated to promoting sustainable tourism in the Horsburgh Atoll.

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Destination guide for sustainable venues in Stuttgart 

The MICE Blog

The city promotes public transport by offering free tickets to attendees who book their hotel stays through Stuttgart Marketing. Learn more about venue specifics of the V8 Hotel and Motorworld Region Stuttgart by visiting their website. Since its reopening in September 2009, the venue has expanded its facilities.

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Animazement Conference: Much More Than Cosplay

Convene by PCMA

Website: animazement.com . Animazement, a multi-day celebration of Japanese visual culture, including anime, manga (a style of Japanese comic books and graphic novels), video games, and more, hosted close to 11,000 fans at its 2022 convention — a far cry from its humble origins. Date: May 27-29, 2022. 2022 attendees: 10,812.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor.

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