The MICE Blog

JULY 27, 2022

One of the presentations that highly inspired me to think differently about event design took place in 2019 at the MICE Forum at ITB Berlin (Organised by VDVO ). The Falling Walls conference first took place in 2009 and now occurs yearly on the day of the fall of the Berlin Wall — 9 November.

Events 147

Events Speakers Conference Event Design 147

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. All of the above is driving the generation’s expectations for meetings and events, ultimately redefining the meeting industry entirely. The Boston event, now in its fifth year, has countless moving parts.

Trends 157

Trends Meeting Trade Show Events 157

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. All of the above is driving the generation’s expectations in regards to meetings and events, ultimately redefining the industry as a result. Here’s how the meetings industry is changing the game.

Meeting 158

Meeting Trade Show Events Social Media 158

Conferences that Work

OCTOBER 24, 2022

Extending your event brand. Similarly, to successfully extend your event brand you need to design appropriate additive and new experiences into it over time. Having a new lineup every year of speakers at conferences, or different decor and F&B at special events is not enough.

Events 91

Events Panel Incentives Conference 91

Conferences that Work

APRIL 1, 2024

As you probably know by now, we are pleased to entertain today our guest speaker Adrian Segar. And that’s when I decided I would write my first book, Conferences That Work, Creating Events that People Love , to talk about the format, and make it available to anyone who wanted to use it. Martin, welcome! This was my fifth career.

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Conference Meeting Booking Audience 98