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Friends don’t let friends give away their original content to third-party platforms. Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Posting your original content exclusively on someone else’s platform puts you at their mercy. No they don’t.
Our origin story starts in 2009, with a major hotel brand’s request for help. First and foremost: technology is really just one component of our content monitoring platform. Even once we translated that initial spreadsheet into a fully autonomous, brand-agnostic platform, just gathering that information is really half the solution.
For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Google’s top rank without any SEO, how’s that? In 2009, it has pioneered the usage of social networks to send customers flight documentation. Speaking of metasearch engine, it’s difficult to skip Google.
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