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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 246
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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. He was the first president and CFO of Shutterstock from 2005 to 2010.

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What you need to know about ADA for hotel websites in 2024 and beyond

Leonardo

The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. The small print is vague because, as written, the Act itself does not include the word websites. Hotel websites can meet WCAG 2.2 However, hotels are included as public facilities.

Website 105
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2019’s Biggest Event Tech Trends

Endless Events

Automation can even measure the success of event activities and marketing efforts. More than likely you interact with chatbots on a day to day basis, for example, the little boxes which pop up on a website asking ”How can I help you?”. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.

Trends 314
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Modern Convention Centers Becoming a Dire Necessity

Smart Meetings

Instead of simply being an element in a destination’s success, modern and future-proof convention centers may be the key to surviving in an increasingly competitive market. Today, WSCC turns away as much business as it books,” the convention center’s website claims. “In Earlier this month, St. We’ve lost ground,” Explore St.

Proposal 225
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Going Beyond a Green Event: How to Make Sustainability a Priority

Convene by PCMA

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. This article will appear in the November/December print issue. Kimberly Hardcastle-Geddes.

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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Tourism marketing in the age of social media. This type of content has been revolutionary for travel marketers.