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Going Beyond a Green Event: How to Make Sustainability a Priority

Convene by PCMA

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Yet, we stop short of efforts that become integral to the experience or initiatives that carry on after it ends.

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4 Ways to Lean Into Qualitative PR Measurements

DCI

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. The Barcelona Principles – a backbone of today’s PR since 2010 – lays out the need for setting goals and measuring outcomes. Data is real.

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People on the Move

Convene by PCMA

Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Paul Pettas has been promoted to the role of vice president, brand and communications for Sodexo Live. Paul Pettas.

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People on the Move

Convene by PCMA

While Conways current period with Travel Portland began in 2010, she originally joined the organization in 2003 as a communications and public relations manager. She will begin her new role on Jan.1, 1, succeeding Jeff Miller, who is retiring after nearly 19 years in the role.