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Since 2011, influential event planner, Liz King, has been using Techsytalk as her platform to help event profs integrate technology into their events for even better attendee engagement. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as tradeshow presentation.
So they’re boldly blending the two when they travel to exhibitions and tradeshows. New research from the Experience Institute shows that 78% of attendees indicate destination is a top driver in the decision to attend. As a result of these efforts, Nashville saw a 38% increase in conventions between 2011 and 2016.
So they’re boldly blending the two when they travel to exhibitions and tradeshows. New research from the Experience Institute shows that 78% of attendees indicate destination is a top driver in the decision to attend. As a result of these efforts, Nashville saw a 38% increase in conventions between 2011 and 2016.
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