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Direct sales bring an airline a lot of benefits, like customer data and the ability to market products using this data. American Express offers an affiliate program for the airline companies. Receiving a card by Amex, travelers are able to collect discount points by purchasing one of many affiliate members fares.
Its adoption started back in 2012 and is still ongoing. Airlines represented by IATA were the masterminds behind the NDC initiative as they are the ones that benefit most from its adoption, avoiding high GDS booking fees and getting hold of travelers data. Pros : easy way to earn affiliate commissions, easy integration.
With travel professionals in over 140 countries, American Express Global Business Travel ensures customers and travelers benefit from its robust support. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. Cadence, Inc.
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