Want to Future-Proof Your Events? Delight a Gen Z Audience.
Convene by PCMA
JULY 21, 2023
Because Gen Z — the generation born between 1997 to 2012 — in particular is “weighing which events (if any) to attend in person,” according to another piece of research from Freeman, the recently published Gen Z Report , “they’re looking for ones that take burnout and boredom into account with balanced programming.”
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