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How to help meeting design clients figure out what they really want and need

Conferences that Work

The needs assessment trap Conference design clients who “know what they want” have already decided on their “ why? It’s an honor to work on a classic Conferences That. ” and “ who? “, have often fixed their “ when? ” and “ where?

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We are biased against truly creative event design

Conferences that Work

.” —Sarah Kendzior, The View From Flyover Country: Dispatches from the Forgotten America The meeting industry is no exception. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. The meeting industry has redefined novelty as creativity.

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How the Responsibilities of Conferences Mirror Those of Media Platforms

Conferences that Work

Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. ” —Jeff Jarvis At conferences, the “users” are primarily participants. Screw your users, screw yourself.”

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Lessons for #eventprofs from an improv and mindfulness workshop — Part 1

Conferences that Work

So, when I heard in 2015 that Ted DesMaisons and Lisa Rowland , with whom I’d spent three days at a 2012 beginner’s improv workshop in San Francisco, were offering a workshop on improv and mindfulness, I badly wanted to go. Face The Fear—Then Change Your Conference Design! I’ll.