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A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative event design to novel visual and sensory elements. Can we overcome bias against truly creative event design?
The needs assessment trap Conferencedesign clients who “know what they want” have already decided on their “ why? I understand their perspective, because I also feel the temptation to pin down specifics — number of participants, duration, venue, budget, etc. ” and “ who? ” stage.
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