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The Buying Show became a must-attend event, significantly enhancing business relationships and revenue, with the program continuing successfully since its inception in 2012. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.
The Buying Show became a must-attend event, significantly enhancing business relationships and revenue, with the program continuing successfully since its inception in 2012. They sought an engaging and self-funded travel incentive to reward their loyal customers and attract preferred prospects.
It’s essential to expand that thinking to webinars, credentialed online learning, Meetups, and social media communities. Once identified, eliminate all other prospects from the list. Check up on your competitors. When most of us think of the competition, we only consider other conferences. Drill down on your niche.
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Provide an all-inclusive online shopping cart experience. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts.
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