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Poaching: How You Can Prevent It

Smart Meetings

Unauthorized access, use and selling of data : A poacher may obtain attendee information by unauthorized use of a website or database, or they may purchase data from an unauthorized seller. Related : 6 Steps to Protect Your Social Media Data. Poaching has negative consequences for the host hotels as well. What You Can Do.

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Mastodon is the old Twitter

Conferences that Work

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. From my viewpoint, the platform’s popularity and usefulness reached a peak between 2014 – 2017. See the graph of my monthly website pageviews below.)

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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

It also includes the great photos, videos and updates customers share on social media that mention your business or region by tagging your social media account and/or using your promoted hashtag. Via signage in visitor centres or via social media profiles. No asking = less sharing! Destinations.

Online 90
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9 Reasons Why Blogging is an Important Marketing Tactic for Tourism Operators

Tourism eSchool

Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. You own and control your blog content on your own piece of real estate (your website), unlike content you create on social media. You Own Your Blog.

Tourism 57
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website.

Airlines 121
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

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Taking UGC Further: 3 Key Takeaways from Destination BC

Crowdriff

For good reason too — backed with a following of 430k users on Instagram , and 153k on Twitter , they’ve proven that it pays off to invest in social media. Here are 3 important lessons learned from our joint webinar: 1 | Encourage and engage social advocates. 2 | Provide actionable inspiration.