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In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. While the students don’t need hotel rooms for the most part, room allocation goes to speakers, sponsors and other guests who attend START Summit.
But it was when Ashlee’s mom took a leap of faith and went to a conference in the field of apps and technology that they found their app developers – people who have been with Mixtroz since 2015. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. “So that is a very serendipitous story.
Not only did this experience delight and revitalize attendees, it caught the attention of sponsors, igniting a fierce competition to lock down sponsorship for the following year. And all the puppies were adopted by show end! Experiential expectations increase. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.
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