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It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Event gamification comes in many forms and has the power to transform your event into one that delights your audience. having 50% more socialmedia impressions than your previous event).
Without audience interaction and engagement, solo presenters have to be experts in their fields who can share personal experiences and stories to keep the audience interested. Speakers should also be diverse and reflect the audience’s makeup, keeping in mind that online events tend to attract an international audience.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. For example, your audience can complete challenges , receive points for each completed challenge, and see where they are on a leaderboard. No wonder it has become one of the most popular benefits of event platforms !
Choose brands that share their core values with your audience. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience. Check out some great co-branding partnership examples. . Think about your attendees.
A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. . Building events since : 2016. Bizzabo is the event platform to stay connected with your audience. Albert’s Aha!
Timing, set, design, photographers, socialmedia, crowds; these are all factors that the success of a fashion event hinges on. Here are our top five best event venues and top five best overall set design at New York Fashion Week 2016. . Pick and choose the elements that work best for your audience. .
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. Have your attendees walk a floral designed hallway or a red carpet where people can take photos to share across their socialmedia platforms.
Without question, personalized content is more effective a Demand Metric Study from 2016 found that 80% of people found personalized content more effective than content that hasn’t been personalized.” . Immersive experiences can take many forms from instagrammable socialmedia moments to virtual escape rooms and interactive cooking classes.
Whether you’ve spent months or years crafting the perfect socialmedia presence for your brand, the idea of handing over the reins to someone else can be a bit unnerving. A socialmedia takeover is a strategic decision to give someone else control of your socialmedia account for a set amount of time.
Socialmedia contests are more than just a fun excuse to hand out free swag to your followers. A well-organized contest excites and engages your audience. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a socialmedia contest. Establish you as a visual influencer.
In 2016, millennials became the largest segment in the U.S. For the Post-Masters (aka Instagram-savvy socialmedia mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. In 2016, millennials became the largest segment in the U.S. labor force , at 35%.
In 2016, millennials became the largest segment in the U.S. As a demographic, they also value experiences over material goods, want to share those experiences (usually via socialmedia), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. labor force at 35%. Click To Tweet.
Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. I don’t think professionals should do LinkedIn or any socialmedia just for the sake of it,” Matey said. “Be
You have traditional advertising, paid search, organic search, socialmedia, content marketing, and email marketing to promote events at your disposal. Segmenting lists is one part personalization, another part automation, and results in delivering relevant content to the right audience. Segment Your Lists.
On the website, on socialmedia, in ad campaigns — potential customers should have tons of touchpoints with your brand on every stage of the user journey and know that it pays off. An ad campaign deputing Bonvoy during Oscars 2019 reached a massive audience and aimed to build strong branding. User experience.
Does your brand need to connect with your audience in a more meaningful and fun way? Expand cross-channel efforts: Give people something to talk about on socialmedia with a fun activity and a hashtag. Promote your event on socialmedia or via your email list. Think about what’s resonating with your audience.
For small events where you know your audience, putting together and reaching a guest list can be simple. The larger and more complex the audience, the more helpful it can be to bucket potential attendees into personas based on commonalities. Pro tip: Since 2016, content consumption on Facebook has risen 57%.
Leong, Kobe’s CEO since its founding in 2016, has built an agency that works with 14 million content creators and 600 brands, including Fortune 500 companies. Content creators are given this term because they were (and still are) social-media users, scrollers, and the general population like you and I who all are on socialmedia today.
Creating a compelling, engaging socialmedia presence as a destination marketing organization isn’t easy. — Queensland Australia (@Queensland) November 29, 2016. — Queensland Australia (@Queensland) December 8, 2016. — Tupelo Mississippi (@MyTupelo) October 13, 2016. TravelPortland.
ON24, a webinar-hosting platform, recently crunched data from more than 16,000 webinars they supported in 2016, randomly selected from the 65,000-plus webinars ON24 supported globally last year ( download the study here , free registration required). In 2016, that was up to 18 percent. Here are 10 key takeaways I got from the study. .
Erin Scott is the SocialMedia & Digital Content Specialist at Visit Albuquerque. Can you share an example of a creative or unique socialmedia campaign you ran? I’ve had the privilege and creative freedom to manage some really fun socialmedia campaigns with Visit ABQ. Talk about visual influence!
TORONTO, ON – August 25, 2016 – CrowdRiff, the leading Visual Influence platform for the travel and hospitality industries, today announced the release of its API, enabling destination marketers to integrate CrowdRiff’s technology into creative products and campaigns to attract travellers. Marsha Walden, CEO, Destination BC.
Instead, you need to meet audiences where they are. In fact, user-ship grew from 100 million in of 2016 to over 400 million daily active users in 2018, making it the fastest growing product on the Facebook/Instagram platform. 3| Paid Social, SEM and Display. 4| Facebook Live.
In this interview, he tells us about his transition into destination marketing, shares his tips on making the most of socialmedia trends and reveals his secret skill (hint: you don’t want to get caught with him inside a boxing ring)! I manage all socialmedia, from organic posting and replying to paid socialmedia efforts.
One way we can support the AAPI community is by uplifting their voices and sharing their experiences with a wider audience. Here are seven content creators making an impact and sharing their cultural experiences through socialmedia: View this post on Instagram A post shared by Ben Hon (@stuffbeneats) 1. Her mission?
With the 2016 fiscal year coming to an end last spring, Visit Napa Valley was considering how to best tell the deeper story of their destination, sending a request for proposal to travel publications asking for out-of-the-box storytelling ideas. An Out-Of-The-Box Storytelling Partnership. That’s what’s interesting to them.”.
It’s 2016, and the writing’s on the wall: visual marketing matters – especially for organizations in the travel and tourism space, such as DMOs, hotels and museums. — Fogo Island Inn (@fogoislandinn) July 16, 2016. Socialmedia feeds in your niche are another great place to check out for content.
Target a wider national audience. The Wyoming Office of Tourism got to work on the That’s WY campaign soon after hiring BVK, shooting its first three videos in the summer of 2015 and launching the campaign in early 2016, promoting that year’s summer travel season. . Seeing a direct impact in tourism growth.
In return the winner was required to blog about their experience, and promote the province on socialmedia. “It We’re looking for content that really helps put [the audience] in the place and helps them understand what the experience is or can be for them. Social engagement increases steadily each year.
Visit Indy has gone 100% digital with their marketing, and they’re continually finding creative ways to engage travellers on socialmedia. Here, Chelsey Harasym, the socialmedia coordinator of Hornblower Niagara Cruises , shares how CrowdRiff was a game changer for them. Fill urgent content requests.
What’s the simplest way to connect with your audience? — CrowdRiff (@CrowdRiff) December 28, 2016. And this isn’t just restricted to socialmedia. Collages and photo grids are an excellent way to showcase a variety of images on your website and socialmedia pages.
Visit Denmark’s Instagram is literally breathtaking — and it’s 100% curated UGC or socialmedia takeovers. A post shared by Visit Kent (@visitkent) on Dec 23, 2016 at 4:20am PST. A post shared by Morocco Tourism (@morocco_tourism) on May 24, 2016 at 9:33am PDT. 4 | Visit Denmark. 6 | Visit Carmel.
Our first campaign that we launched in the beginning of 2012 was called Two Days in Seattle , and we brought socialmedia influencers into the city, gave them a little bit of money, told them to explore and use the hashtag ‘ #TwoDaysInSeattle ,” said Daniels. “We User-Generated Content Campaign: #TwoDaysInSeattle.
But we’ve actually found that the companies we work with have grown their audiences and engagement by activating the micro-influencers. If you activate enough relationships with these micro-influencers, you can reach the same size audience as you would with traditional influencers — with a potentially better return too.
I can absolutely think, you know, now you start kinda extrapolate that out to temporary staff, or someone’s who’s … a lot of the kinda big news cycle stuff that we saw during the campaign, during the 2016, ’17, time was catering staff. Brandt Krueger: Exactly, because a podcast without an audience is a phone call.
You might use email, bulk texting, in-app messaging, website updates, or even socialmedia. You’re an emcee on stage and you need to remind folks about the time and place of the evening social. You’ll probably speak to your audience. But perhaps you’ll sing, or use physical comedy!).
Engagement to drive interactions, from socialmedia to Q&A’s, voting, messaging, ratings, photo sharing, surveys, gamification, and more. These solutions generated buzz in 2016 with the hit game Pokemon Go. When eventgoers opt in, the app lets you keep track of your audience throughout the event lifecycle.
It was founded in 2016 in Finland and has since grown to power over 10,000 events worldwide. Easily segment your audience by tags and categories, and send personalized invitations, reminders, and surveys. The website is fully customizable and you can add your own branding (logo, color scheme, etc.),
It was founded in 2016 in Finland and has since grown to power over 10,000 events worldwide. Easily segment your audience by tags and categories, and send personalized invitations, reminders, and surveys. The website is fully customizable and you can add your own branding (logo, color scheme, etc.),
According to one report , the social network giant has 500 million monthly users and 300 million daily active users as of June 2016. With these stats, it makes all the sense to use this powerful socialmedia resource for getting word out about your next event. Create a Funny Meme. Photo credit: Frabz. Trendjacking.
They unite brands with their target audiences through live experiences, digital engagement and traditional marketing. Banzai provides audience generation solutions for field and event marketing teams from startups to the Fortune 500. Notable clients: Energy Upgrade California, Hyundai Motor America, LG, L’Oréal, Nestlé. Chicago, IL.
Though there are plenty of creative ways for museums and galleries to grow their audience online, doing so takes dedication, patience — and a willingness to learn from the best! He uses Twitter as a platform to share his interests in promoting museums and art through socialmedia. VAJIAJIA) October 4, 2016.
After a while of building a personal brand and working in socialmedia, I was recruited to join to the team at Visit Franklin. A post shared by Mark Mezzapelli (@mmezzapelli) on Feb 17, 2016 at 2:43pm PST. Can you share an example of a creative or unique socialmedia campaign you ran? Whose picture was better?
Reposting and sharing the UGC photos on your museum’s socialmedia profiles and website, and in ads and print brochures (with permission), is an excellent way not just to showcase current exhibits and galleries, but also to reveal how visitors are authentically interacting with and enjoying their experience.
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