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Your success as the event planner relies on your ability to not only create a successful event, but also your ability to communicate that success to stakeholders based on shared performance indicators that show event ROI. Pro tip: Since 2016, content consumption on Facebook has risen 57%. Lock in your event budget.
But, in this world of infinite communication possibilities, how do tourism businesses know what to invest in, and how do they know that it will bring more bookings and sales for their business? This Article was originally published in September 2016, and has been updated in January 2023.
But, in this world of infinite communication possibilities, how do tourism businesses know what to invest in, and how do they know that it will bring more bookings and sales for their business? This Article was originally published in September 2016, and has been updated in January 2023.
Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Be a good communicator. Event planners need to be excellent communicators. They need to communicate effectively with clients, vendors, and staff.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Multilingual Capabilities: Communicate with international visitors in their native languages.
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