Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different.

Marketing 105

Marketing Marketing Social Media Media 105

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

APRIL 13, 2023

However, in keeping things events related, the Brew Crew decided to revamp the game and call it “cut, keep, improve.” Today, the three categories the crew will have to cut, keep, or improve are: Production Food Marketing But before the crew starts making event budget cuts, Nick shares a disclaimer. We’re aware that ‘it depends.’

B2B 177

B2B Events Production Marketing 177

Endless Events

JUNE 28, 2018

Before we talk about the importance of having a purpose for your event party and the overall theme of your event, we want to focus on why these additional events and parties matter for your brand. It all rolls down to marketing and building brand awareness. Ideas for Your Next Conference Events.

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Conference Entertainment Events Social Media 204

Endless Events

FEBRUARY 22, 2019

What is gamification for events? To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. A public shout-out at the event and on social media. What was the outcome?

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Attendee Social Media Event Apps Sponsors 310

Endless Events

NOVEMBER 15, 2019

They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .

Trends 314

Trends Events Communications Communications 314

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We’re

Trade Show 246

Trade Show Panel Technology Technology 246

Social Tables

JANUARY 2, 2019

Make the City Part of the Event. To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Here’s a simple example from Emma.

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Speakers Website Events Attendee 155

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. Since the meeting industry is shaped by attendee expectations, successful events have to cater to millennials. Millennials are the decision makers now.

Trends 157

Trends Meeting Trade Show Events 157

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.

Event Marketing 45

Event Marketing Marketing Marketing Speakers 45

Convene by PCMA

MAY 3, 2023

In a recent webinar, author and marketing professor Jonah Berger shared pointers on how people can make their communications more effective. Convene has written about Berger , a marketing professor at the University of Pennsylvania’s Wharton School of Business, before.

Communications 126

Communications Communications Booking Speakers 126

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. Events won’t ever be the same.

Meeting 158

Meeting Trade Show Events Social Media 158

MeetingPool

OCTOBER 14, 2016

Who: The Meeting Pool What: TECHknowledge Area at IMEX America Where: Booth 265 When: October 18 – October 20 Questions: Tara Thomas, +650-455-7658 The Meeting Pool, the global authority for event technology marketing, news, information and directory listings for event marketers and professionals, will host the TECHknowledge Area at IMEX America.

Media 60

Media Event Technology Technology Technology 60

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

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Public Relations Sports Prospect Audience 99

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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Trends Meeting Planner Venue 167

Social Tables

MAY 14, 2019

Because while you may have the vision for the final product, you’re going to be stretched a little thin if you’re expected to focus on everything when planning an event. Plus, something like say, digital marketing might not exactly be your forté. And make the most of your marketing budget while you’re at it!)

SEO 141

SEO Proposal Sponsors Events 141

MeetingPool

APRIL 5, 2017

In fact, according to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021. It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no sign of it slowing down.

Online 81

Online Social Media Communications Communications 81

Bizzaboo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

Advertising 105

Advertising Sports Events Trade Show 105

Bizzaboo

APRIL 27, 2023

With more than 14,000 meeting professionals having received CMP Certification, the CMP program has led the way in standardizing event industry best practices throughout the globe. How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to event design and marketing.

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Smart Meetings

DECEMBER 8, 2021

I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. That’s according to restaurateur Steve Palmer, who in 2016 cofounded Ben’s Friends in Charleston, South Carolina.

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Insurance Planner Trade Show Attendee 130

Travel Daily Media

MARCH 27, 2018

” VisitBritain promotes business events worldwide, under the Events are GREAT brand, part of the UK Government’s GREAT Britain campaign, which replaced Britain for Events in 2016.

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Seminar Promotion Tourism Tourism 52

Travel Daily Media

AUGUST 20, 2017

The post Sarawak aims to boost business event sector appeared first on TD (Travel Daily Media) Travel Daily. The Malaysian state of Sarawak has launched its biggest ever campaign to attract the business events market, following a sharp rise in the sector in recent years.

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Eventtia

APRIL 12, 2023

If you are planning an event at the moment—be it in-person, virtual, or hybrid events—-, you might be looking for a more affordable or user-friendly alternative, and this is why we’ve compiled a list of the six best Brella alternatives you can consider as your option.

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Registration Sponsors Virtual Events Website 62

Bizzaboo

AUGUST 16, 2023

Louis event to the National Blues Museum. This modern museum opened its doors in 2016 and offers an immersive learning experience for guests that includes interactive exhibits, a 100-seat theater, renowned public programming, and a record-your-own-music booth for musicians and non-musicians alike. Palladium St. Four Seasons Hotel St.

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Venue Attendee Events Location 52

Eventtia

APRIL 12, 2023

If you are planning an event at the moment—be it in-person, virtual, or hybrid events—-, you might be looking for a more affordable or user-friendly alternative, and this is why we’ve compiled a list of the six best Brella alternatives you can consider as your option.

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Registration Sponsors Virtual Events Website 48

Bizzaboo

JANUARY 30, 2019

They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b event marketing where your primary audience is, in fact, your very own colleagues. Why is a team-building event valuable?

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Events Remote Communications Communications 130