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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? So really, we couldn’t be more excited about the switch from UA to GA4 — we hope you are too, whether you’re a fellow marketer, a current client, or a prospective one. Independent.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? So really, we couldn’t be more excited about the switch from UA to GA4 — we hope you are too, whether you’re a fellow marketer, a current client, or a prospective one. Independent.

Website 26
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A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Example: The Jordan Tourism Board uses VR to allow prospective visitors to explore Petra and other iconic sites virtually, boosting interest and bookings.