This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. People love surprises.
Remember, Safari and Firefox started blocking third-party cookies back in 2017. One of the positive outcomes of the cookie conversation is an emphasis on thoughtful and diverse audience targeting strategies. There’s a reason why Apple’s ad campaigns promote their privacy features. Does this change anything for marketers?
We all want our audiences to feel special when they come to our events. MTV’s 2017 Video Music Awards would be the perfect inspiration. It merged technology with new ways to connect the performers to the audience. That’s why are always innovating and trying new stage design ideas, new tools, and new tech.
And if you need an engagement boost for your next event, check out our audience engagement webinar. This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way. Click To Tweet. Click To Tweet.
Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. Start by thinking of your target audience. Do you want to promote your event through social media influencers and Instagram stories ? How else will anyone know your event exists?
According to International Meetings Review, a small poll in 2017 found that almost half of event organizers aren’t considering virtual attendance for their events. They need to be comfortable looking straight into a camera, rather than at an in-person audience. And you can boost audience numbers, without needing to hire a larger venue.
For example, event sessions that are too long can be draining or exhausting for their audiences. Even an event without complex, expensive staging can be engaging with a clear and focused message that resonates with your audience. These challenges, in my experience, can be solved by implementing some franchise convention planning tips.
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.” What interests them?
The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and the industry. The group of islands promotes “live—and meet—Boricua” as a way to share the unique local flavors and culture with visitors.
On the day of the event, you need to be ready to make your mark and engage your audience if you expect them to come back. Luckily, there are plenty of audience interaction tools popping up that can help you captivate attendees and get them involved. In fact, demand for such venues already rose 4% in 2017. HOW TO STAY AHEAD.
The 2017 Mountain Dew Tour event is a great example of just how far crowdshaping can take experiential events. You can use software to compile favorite genres, artists and songs of that particular audience. The information was fed to DJ A-Trak, so he could adjust his set to improve the engagement and mood of event-goers.
The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Based on their knowledge of your event and its potential audience, the team will be responsible for setting up the fundraising strategy — excluding ticket sales and sponsorship. Fundraising.
In the fast-paced world of event management, social media has emerged as a powerful tool for event venues to connect with their audience. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Identify your target audiences. Do you want to grow your following?
And subsequently, the strategic planning process begins with extensive market research, community involvement and agreement, administering sustainable practices, and marketing/promotion are all part of the agenda. Yet, in the other months, efforts are being made to attract tourists through special events and promotions.
Especially great to reach out to global audiences. Who is the target audience, and how can the event address their interests? Marketing and Promotion Once your event is configured and online registrations are ready to launch, it’s time to imagine and execute a great marketing strategy for your target audience.
Today, we’re excited to announce the inaugural 2017 VIZZI Awards! We want to promote great visual storytelling and recognize travel and tourism brands who are using visuals to attract and engage their audiences in creative and impactful ways. Visuals are the language of the digital era.
The study builds on previous surveys of meeting planners from 2017 and 2019. This includes an increased emphasis on audience participation such as polling and Q&A, more breakouts sessions and engaging interactive activities. Planners are seeking unique and flexible spaces , that allow for creative and memorable events.
Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite. You also can ask if they would let you run a promotion on their website, mail or e-newsletters. • The study involved 341 organizers in the U.S.
Useful content to promote budget destinations. To enhance this idea, Ryanair utilizes its blog to promote certain destinations to its audience as recommended budget routes, rather than promoting the services themselves. Live analytics to explore and engage with target audience.
Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Based on their knowledge of your event and its potential audience, the team will be responsible for setting up the fundraising strategy — excluding ticket sales and sponsorship.
Prevention strategy: Select a venue that aligns with the event’s objectives and audience size. Ineffective Marketing and Promotion An event cannot succeed without attendees; people won’t come if they don’t know about the event or aren’t sufficiently persuaded of its value. Use this data to make informed improvements to future events.
As a result, provincial departments are looking for ways to help each other support the government’s mandate of promoting the province as a great place to work and play by combining resources and initiatives. . In return the winner was required to blog about their experience, and promote the province on social media. “It
Don’t just keep your text content up to date — make sure your visuals are recent and relevant to your audiences too. What if I told you there were thousands of people who were eager to promote your brand, for free. Being real is more important than being perfect. Let others tell your story.
While there are many tools marketers can use to promote their brand, one of the most potent is certainly user-generated content (UGC). Your brand’s biggest fans are snapping photos, writing reviews, and publishing blog posts promoting your products or services — often without any prompting.
On the day of the event, you need to be ready to make your mark and engage your audience if you expect them to come back. Luckily, there are plenty of audience interaction tools popping up that can help you captivate attendees and get them involved. In fact, demand for such venues already rose 4% in 2017. HOW TO STAY AHEAD.
Here are some simple, actionable tips for organizations that want to get noticed, grow their audience, and boost engagement on Instagram. You can also keep a running list of hashtags for campaigns — this might be for any special events you want to participate in or promote on Instagram. View this post on Instagram.
“We know they’re on a second screen and we know certain programs generate a lot of chat around a hashtag, and we felt there was an opportunity to get that chat going around Scotland with that audience.”. — VisitScotland (@VisitScotland) September 15, 2017. — E4 (@E4Tweets) September 13, 2017. “It ScotE4 #Ad.
Target a wider national audience. The Wyoming Office of Tourism got to work on the That’s WY campaign soon after hiring BVK, shooting its first three videos in the summer of 2015 and launching the campaign in early 2016, promoting that year’s summer travel season. .
Every brand has its own story, and promises something to its target audience. billion daily active users (as of June 2017). Instagram has 500 million daily active users (as of September 2017). 500 million Tweets go out every single day on Twitter (as of January 2017). — Tim Hortons (@TimHortons) March 8, 2017.
They also encourage photo-sharing by inviting their audience to showcase the best of Texas (i.e. Explore Georgia loves to promote their seasonal events, local movie productions, and the best of their local foods on Twitter. NatGeoTravel just named Georgia one of the 21 places you need to visit in 2017! ExploreGeorgia.
Thailand is targeting mainland China in an effort to enhance its MICE sector in 2017. This week, the Thailand Convention and Exhibition Bureau (TCEB) kicked off the fourth edition of its “Thailand Connect” event in Beijing, which aims to promote Thailand as a destination for Chinese conferences and business events.
As a marketer, you take the time to strategize on how best to phrase this line of copy, which visuals to use – all to make sure your ads are still standing out to your audience. This summer, Travel Alberta is putting a focus on promoting their unique Dino experiences. After a while, though, even the most creative minds can run dry.
Some tourist destinations have to dig deep when promoting attractions that might lure visitors. Deciding on which of those riches to hone in on, says Cooker, starts with a combination of audience feedback and the city’s events calendar. The videos are also promoted through the organization’s newsletters and paid social advertising.
87% of online marketers use video content to promote their brand. Take a look at this user-generated video promoting the must-see sights: How did you #LiveAmplified last weekend? Pete/Clearwater (@VSPC) October 23, 2017. Video is exploding in popularity with consumers and businesses alike. Pete/Clearwater!
You should be able to understand whether the system will be compatible with your audience. It’s no surprise that many large events require various large promoters. You want to try and get as descriptive as you can and define what’s included in the system. Discount Opportunities. Who doesn’t love a good discount?
Following the Rule of 5 increases exposure for the content your visuals, engages a wider chunk of your audience, and ensures your content works as hard as you do. For example, if you know your destination has amazing visual content on Instagram, why limit it to your Instagram audience? — Visit Tybee (@VisitTybee) August 22, 2017.
With over 30,000 Facebook followers , 22,500 Twitter followers and 20,000 Instagram followers , GoToLouisville — the official account for the city’s Convention and Visitors Bureau — can reach a fairly sizeable audience with each of its social media posts. Establishing a Four Pillar Marketing Approach.
Whether you’re part of the crowd at an intimate concert, the audience listening to a respected speaker at a conference, or the fans cheering wildly at a late-season game, the experience of being at an event in person is special, and it’s a big reason people may go out of their way to visit certain destinations. for example.
Tourism brands can benefit from working with Digital Influencers, as Influencers can: Extend your content reach – Influencers can offer you access to new audiences, by sharing your content with their communities. First and foremost, you have to be really clear on who your audience is (eg. How to choose a Digital Influencer.
Event organizers can customize all the fields and organize attendees to best suit your audience to maximize engagement.” During your research, you’ll notice that most event software providers have a different approach to structuring and promoting their pricing. As an attendee, you can easily find and book meetings with other attendees.
With so much new tech in digital marketing, museums are able to reach larger audiences with more engaging experiences than ever before. In this article, from The American Alliance of Museums , moderators share key takeaways from a candid discussion at MCN 2017 around digital strategy and the museum, titled “Strategy 3.0”.
By turning the winning design into a cup that could actually be purchased in-store, Starbucks pushed the limits of UGC and showed that it can exist beyond social media promotions. It also showed how well they knew their audience. — Warby Parker Help (@WarbyParkerHelp) October 5, 2017. travel market.
But we’ve actually found that the companies we work with have grown their audiences and engagement by activating the micro-influencers. If you activate enough relationships with these micro-influencers, you can reach the same size audience as you would with traditional influencers — with a potentially better return too.
These were all questions Ali Daniels , the Vice President of Marketing for Visit Seattle , was considering in 2011 when her organization received funding to promote the city as a leisure destination for the very first time. There are two more scheduled for 2017. How do you get people to explore a place they think they already know?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content