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11 Event Tech Trends That Shaped 2018

Smart Meetings

MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone. Park MGM Ideation Studio.

Trends 262
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2018 Event Marketing Trends

Endless Events

This guide leads you through the process, from understanding what your event and company goals are up to communicating with the many stakeholders of the event. By gamifying the survey experience and utilizing social media, you can do just that. As a result, there will be a huge shift in how marketers use the platform.

MICE professionals

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Everything You Need To Know To Create Your Event Timeline

Endless Events

Select your venue, virtual platform, and major vendors. The same goes for virtual platforms : find one that best supports your goals. Do you want to promote your event through social media influencers and Instagram stories ? Create emergency & crisis communication plans. Where do they hang out?

Vendor 334
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

Tourism 52
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4 Surefire Ways to Measure Audience Engagement at Live Events

Social Tables

Plus, when you know where to look, you can find the numbers you need around every corner — your attendee list, web analytics, social media, and many other places. Social Media Engagement. Great event experiences drive people to share on social media. How to Track Engagement on Social Media.

Audience 134
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Bounce Back Stronger: Analyzing and Learning from Event Failures

Bizzaboo

Utilize social media, email marketing, partnerships, and traditional advertising to build awareness and excitement. Underestimating the Importance of Experience In the age of social media and digital connectivity, the experiential aspect of events has never been more important.

Logistics 103
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Customer Journey Mapping for Tourism Brands

Tourism eSchool

It’s best to try and limit the number of Personas you target, simply because, each Persona will need a different content marketing and communications strategy in order to effectively engage them. Planning – Social Media, Review Websites, Branded Websites, Aggregator Websites, Destination websites, Word of Mouth.

Tourism 63