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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. Video was one of the greatest movers in 2017, and it’s no wonder its use is still on the rise this year. We have a plan and its simple: become more engaging. Click To Tweet.

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5 Ways to Inspire Event Participants to Act Sustainably

Convene by PCMA

The world’s scientists have been reporting on climate change and the effects of carbon emissions on the planet’s ecosystem for more than two decades, but just hearing the facts alone isn’t likely to motivate change, Stoknes told the audience at TEDGlobal in New York City in 2017. Leverage social networks. Motivate with feedback.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

— lauramitchell (@lauradaugaard) August 29, 2017. — Colleen Raymond (@colleenraymond) August 23, 2017. — NYNY Vegas (@NYNYVegas) August 3, 2017. This fun weekly tradition sparks conversation on social media and beyond – and gives guests another reason to look forward to Fridays. Talk triggers.

Tourism 52
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The Top Benefits of User-Generated Content: Why UGC Is Important for Your Brand

Crowdriff

It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”. — Tim Hortons (@TimHortons) March 8, 2017. As the folks at Hootsuite say in this article : “User-generated content is one of the most powerful tools in today’s marketing arsenal.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

The right social network. By focusing on Pokemon Go, which was largely played by teens and young adults, they focused on the same market who’d be both visiting their attractions and likely to post about it on social media–leaving Ripley’s with lots of publicity, social shares, and foot traffic. travel market.

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Alternatives to Twitter

Conferences that Work

Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. And that’s where commercial networks often falter.

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Leaving Las Twitter

Conferences that Work

Tweets were public, fostering organic discovery of fascinating people and communities, often defined by hashtags. But in 2017, I noticed a change. Why did this happen? In its early years, Twitter was small and authentic. Two vibrant communities I called home for years were #eventprofs and #assnchat.