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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. By gamifying the survey experience and utilizing social media, you can do just that. We have a plan and its simple: become more engaging. Click To Tweet.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Integrating social networks as a part of travel experience. In 2009, it has pioneered the usage of social networks to send customers flight documentation. Additionally, customer support of the airline can also be accessed via social media channels. The project was called Meet & Seat.

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MICE professionals

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

— lauramitchell (@lauradaugaard) August 29, 2017. — Colleen Raymond (@colleenraymond) August 23, 2017. — NYNY Vegas (@NYNYVegas) August 3, 2017. This fun weekly tradition sparks conversation on social media and beyond – and gives guests another reason to look forward to Fridays. Talk triggers.

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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. Because of copyright , a user retains the rights to whatever they post on social media.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

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The Top Benefits of User-Generated Content: Why UGC Is Important for Your Brand

Crowdriff

It’s proof that you have dedicated fans, products worth talking about, and a social network that will appreciate great content.”. Because you’re sourcing images directly from your fans on social media, there’s little to no cost involved. — Tim Hortons (@TimHortons) March 8, 2017.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

By creating the #ExploreGeorgiaPup campaign , they featured photos of dogs from locals and visitors on social media, and encouraged people to share their own pup photos. The right social network. They even sourced travel tips to create pet-friendly travel guides for various locations! The interests of their target market.