Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Goals can be really simple such as: Dreaming – Decide on where to go on their next holiday.

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Social Tables

OCTOBER 6, 2018

As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. .” For these reasons, millennials value networking over almost any other aspect of events.

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Crowdriff

JUNE 8, 2017

Earlier this year we announced a new award for the travel and tourism industry — the VIZZI Awards for Visual Influence. So, without further ado, we are thrilled to announce the winners of the 2017 VIZZI Awards. So, without further ado, we are thrilled to announce the winners of the 2017 VIZZI Awards.

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Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents. Social Media. Who else is supporting visitors in our region?

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Crowdriff

SEPTEMBER 21, 2017

. — lauramitchell (@lauradaugaard) August 29, 2017. This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. — Colleen Raymond (@colleenraymond) August 23, 2017.

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Solimar International

OCTOBER 21, 2024

Many people around the world, specifically in the west, have never heard of this destination, so putting it on the map with a tourism development project necessitates a unique formula of design and implementation. This case study explores the process of setting up a tourism development project for Cox’s Bazar.

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Tourism Tourism Sustainability Government 52

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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Crowdriff

JUNE 23, 2016

We’ve just returned from beautiful Philadelphia where we spent two action-packed days at the 2016 Tourism Academy conference which we were proud to support as a key sponsor and as a presenter with our client Visit Stockton. 3 Key Takeaways from Tourism Academy 2016: Content is more than what you create, it’s a way to build community.

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Crowdriff

MAY 18, 2017

In an effort to expose prospective tourists to the other wonders the country has to offer, South African Tourism had amassed an extensive library of content over the years, featuring clips and scenes that reach from the coastline to the cities to the safari lodges. Swipe left and see where your day takes you!

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Crowdriff

JANUARY 23, 2018

“We do well, relatively speaking, but we’re kind of at a budgetary deficit compared to some of our competitors,” explained Les Holmlund, a Digital Marketing Consultant at Tourism Saskatchewan. Without the budget to really tell their story, Holmlund said that the province’s tourism department has often depended on others to do it for them.

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Bizzaboo

JULY 7, 2021

Expand cross-channel efforts: Give people something to talk about on social media with a fun activity and a hashtag. Promote your event on social media or via your email list. Riding this momentum, HBO created a mega Escape The Room experience at SXSW 2017, combining three separate rooms into one huge mystery.

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Marketing Marketing Social Media Media 105

Social Tables

JANUARY 4, 2018

You should also play with seating to boost engagement — theater-style seating is “so 2017.”. In fact, demand for such venues already rose 4% in 2017. It’s all part of the push for “local” that’s taking industries by storm — from food to goods and even tourism. In, 2017 most major mobile apps incorporated some form of AI.

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Trends Hospitality Social Media Events 74

Crowdriff

OCTOBER 17, 2017

With over 30,000 Facebook followers , 22,500 Twitter followers and 20,000 Instagram followers , GoToLouisville — the official account for the city’s Convention and Visitors Bureau — can reach a fairly sizeable audience with each of its social media posts. But getting on their radar isn’t as easy.

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Marketing Marketing Social Media Tourism 52

Crowdriff

MARCH 1, 2017

1 | Tourism Ottawa. Tourism Ottawa shares gorgeous photos taken by visitors with fascinating facts about each place photographed. A post shared by Ottawa Tourism (@ottawatourism) on Jan 9, 2017 at 12:38pm PST. 2 | South African Tourism. A post shared by Visit Carmel (@visitcarmel) on Feb 26, 2017 at 12:23pm PST.

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Crowdriff

OCTOBER 4, 2017

To give you an idea of just how heavily events can influence local tourism, consider the impact that sports have on Indianapolis’s tourism industry. Not to mention the thousands or millions of dollars worth of earned media coverage and social media conversation (think: Instagram and Facebook posts, Snapchat videos, and Tweets).

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Marketing Marketing Social Media Sports 52

Crowdriff

OCTOBER 11, 2018

It’s a reality many in the tourism industry know too well: an unforeseen disaster strikes and a destination that’s been doing well suddenly becomes the center of attention in the media. Disaster preparedness and recovery was a topic at Tourism Academy this past year , with one of the panel talks devoted to it. They’re abundant.

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Crowdriff

JULY 21, 2017

— Nashville Tennessee (@visitmusiccity) July 6, 2017. Tourism Ireland knows that Game of Thrones fans are serious about the hit HBO series. By presenting the simple matching game as a test (that only true Game of Thrones fans will pass), Tourism Ireland is prodding at the egos of viewers everywhere.

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Crowdriff

NOVEMBER 15, 2017

“While we are so blessed to have those icons in our state, I think the challenge is [showing] that there are a lot of other fabulous areas, and Wyoming is a very diverse landscape,” said Kristin Dialessi, the Brand Integration Senior Manager for the Wyoming Office of Tourism. “We Seeing a direct impact in tourism growth.

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Crowdriff

JANUARY 5, 2017

— Ottawa Tourism (@Ottawa_Tourism) January 4, 2017. Show the social community that you’re active (and love showcasing beautiful photos!). Because it can seem daunting to reply to every single mention or interaction, Tourism Toronto actually uses CrowdRiff to help do this at scale. 3 | Get a boost from influencers.

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Crowdriff

DECEMBER 8, 2016

Creating a compelling, engaging social media presence as a destination marketing organization isn’t easy. To keep up with their almost-hourly posting frequency, they also liberally retweet photos from visitors and tourism partners. NatGeoTravel just named Georgia one of the 21 places you need to visit in 2017!

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Travel Travel Social Media Tourism 52

Crowdriff

NOVEMBER 3, 2017

Why not take advantage of the 72 hours of video content uploaded to YouTube every minute , or the millions of user-generated videos posted on social media? With all the visual UGC available on social media, you can get rights to your favorite photos and stitch together to create a great video for your marketing efforts.

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AltexSoft Travel

JANUARY 31, 2020

Additionally, customer support of the airline can also be accessed via social media channels. In 2012, KLM Royal Dutch launched a social media initiative aimed at connecting its passengers via Facebook or LinkedIn. In 2017, social networks became a standard way to communicate with large brands and companies.

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Airlines Advertising Marketing Marketing 121

Crowdriff

OCTOBER 5, 2017

So as young travelers pursue experiences beyond Scotland, the country’s tourism industry today is primarily supported by nostalgic empty nesters over the age of 45. The campaign to which Raez refers began with discussions almost a year ago, and is playing out on both television and social media today. It's voting time again.

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Crowdriff

MAY 10, 2017

What can other DMOs and tourism brands learn from Visit Franklin? By inviting locals to share more photos on social media, you’re able to harness their passion and experiences to strengthen your own visual influence. A post shared by Franklin, Tennessee (@visitfranklintn) on Jan 11, 2017 at 3:02pm PST.

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Convene by PCMA

MAY 19, 2022

Summerville to vice president of marketing, communications, and community engagement, a role that will help propel the organization’s presence in the local, regional, national, and international tourism space. Summerville has been with the LRCVB since November 2017. Summerville has been with the LRCVB since November 2017.

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Advertising Social Media Promotion Hospitality 52

Crowdriff

MARCH 27, 2018

As a result social media users have historically confused the two destinations, and a search of #panamacity still returns more images of the adjoining beachside community and the Central-American city than Panama City, FL. Strengthening relationships with tourism partners through using their imagery. “We

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Platform Marketing Marketing Social Media 52

Crowdriff

AUGUST 15, 2018

– Kristie Nicol, Global Social Media Specialist at Travel Alberta. Tourism to Traverse City in the summertime has never been a problem – but in the off-season, especially in the spring – travelers don’t always know what there is to find in this region. The resulting Facebook ad campaign. The resulting Facebook ad.

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Travel Travel Social Media Tourism 52

Crowdriff

FEBRUARY 22, 2018

1 | South African Tourism: 24 Hours of Wow. To show just how varied and wonderful their country really is, South Africa Tourism developed a visually immersive microsite called “24 Hours of Wow” that featured 144 six-second video clips, each representing an activity or attraction. Lessons from this destination marketing campaign.

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Marketing Marketing Social Media Tourism 52

Crowdriff

AUGUST 30, 2018

The #iHeartHsv social media contest gets locals to share photos on topics not covered in their visitor guide. In recent years Huntsville has run a social media photo contest in order to encourage local participation, but this past year they added a new element to the project that’s really got people talking.

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Social Media Fashion Education Certification 52

Crowdriff

FEBRUARY 10, 2017

This is also a great opportunity to think given your tourism partners a boost. To start with, send out a call for recommendations on social media. — Only in SF (@onlyinsf) January 23, 2017. With these CrowdRiff CTAs Hammock Coast was able to drive 20% of their traffic to their tourism partners. Include them!

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Crowdriff

JUNE 28, 2018

Because of copyright , a user retains the rights to whatever they post on social media. That means if you want to take a photo from social media and use it on your website just as a regular visual, you have to ask permission. A post shared by Shri (@shridevij) on Jun 12, 2017 at 1:48pm PDT. A: It depends.

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Crowdriff

APRIL 12, 2017

Our first campaign that we launched in the beginning of 2012 was called Two Days in Seattle , and we brought social media influencers into the city, gave them a little bit of money, told them to explore and use the hashtag ‘ #TwoDaysInSeattle ,” said Daniels. “We There are two more scheduled for 2017.

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Travel Daily Media

DECEMBER 5, 2017

Furthermore, according to the MICE Industry Master Plan Year 2017-2021, the strategy is aimed to stimulate the growth of MICE events in the country by using innovation to create differentiation, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of strategic planning.

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Crowdriff

DECEMBER 6, 2017

— Tourism Kamloops (@TourismKamloops) November 2, 2017. Share your favorite event photos to social media, directly from the platform. pic.twitter.com/868cUcF0yk. Curate these photos into a custom album for that event, so when next year rolls around you’ll have a stockpile of relevant visuals to promote it.

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Crowdriff

JULY 19, 2017

When the New Orleans Tourism Marketing Corporation first launched its blog, GoNOLA.com in 2010, the goal was to capture the sights and sounds of the world’s most festive city and in a fun, quick, and conversational way. Their fun, playful videos have won them a 2017 VIZZI Award for best video storytelling.

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Carrousel Travel

NOVEMBER 16, 2018

This castle is shown on many coffee table books and is one of the iconic images used for Scottish Tourism- it was spectacular framed by the fall colors. It won Scottish Hotel of the Year award in 2017. The building is a combination of 5 Georgian Townhomes which date back to 1775- serving guests since 1881.

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Crowdriff

AUGUST 16, 2016

Connect Media provides content generation, distribution and management, brand development, brand communications and online identity management to the tourism industry. I continued to update the website as a hobby until 2013, while I focused primarily on growing my career in tourism management.

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