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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

. — lauramitchell (@lauradaugaard) August 29, 2017. This idea really struck us as fresh and relevant – which is why we wrote up this recap of his talk, along with some ideas on what it means to apply this concept to your own tourism marketing strategy. — Colleen Raymond (@colleenraymond) August 23, 2017.

Tourism 52
MICE professionals

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STB unveils global INSPIRE to enrich MICE experience

Travel Daily Media

Singapore Tourism Board has unveiled In Singapore Incentives & Rewards (INSPIRE), an incentive programme to attract potential visitors from the global Meetings, Incentives, Conventions and Exhibitions (MICE) sector. Tourism receipts rose 7.2% billion in 2018, compared to the same period in 2017. to reach USD 4.68

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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

When it comes to using social photos and videos in marketing, it can be tricky trying to figure out what’s “ok” to do and what’s not. After all, different regions have different laws, and different social networks have different terms. A post shared by Shri (@shridevij) on Jun 12, 2017 at 1:48pm PDT.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Integrating social networks as a part of travel experience. In 2009, it has pioneered the usage of social networks to send customers flight documentation. In 2017, social networks became a standard way to communicate with large brands and companies. So did American airlines.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

The right social network. By focusing on Pokemon Go, which was largely played by teens and young adults, they focused on the same market who’d be both visiting their attractions and likely to post about it on social media–leaving Ripley’s with lots of publicity, social shares, and foot traffic. travel market.