A Destination and Tourism Business’s Guide to Working with Digital Influencers
Tourism eSchool
DECEMBER 2, 2022
Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.
Let's personalize your content