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Cannabis Tourism: Igniting a Special Interest Segment

Dana Communications

Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. NOTE: We did not look into data beyond 2019, as the pandemic virtually extinguished travel in 2020 and overall visitation is only beginning to course correct.

Tourism 243
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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Remember, Safari and Firefox started blocking third-party cookies back in 2017. The post The Cookie Rollercoaster Continues appeared first on Advance Travel and Tourism.

Proposal 246
MICE professionals

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IHG Hotels & Resorts Celebrates 6,000-Hotel Milestone with Revamped Rewards Program

Smart Meetings

Read More: NYU International Hospitality Industry Investment Conference Starts with Hopeful Vision of Return to Travel. IHG has had steady growth over the past few years, even in the face of the pandemic hitting the travel industry especially hard. Since 2017, it has acquired or launched six brands to add to its portfolio.

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Tips for Increasing Audience Engagement at Events

Endless Events

This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. The LeadDog Marketing Group took to the airports for the first National Business Travel Day. They installed luxury lounges that gave travelers a chance to win various raffle prizes.

Audience 263
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10 Smart Strategies For Planning Sustainable Events

Endless Events

There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. We’re talking about putting it on the front page of your website in a slider or a banner. They’re incredibly eco-friendly because they don’t require travel, hotel stays, or catering.

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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
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How To Create Your Event Budget

Endless Events

You can take it one step further by getting budget details directly from the vendors’ website or by calling them. You need to think of smaller costs like taxes, fees, gratuity, marketing, and travel. Here are some things to consider for budget line items: Costs to travel to your event: Is there a room block for your event?

Vendor 329