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2018eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. As the industry changes, meeting planners need to learn how to change with it to ensure that they can provide attendees with what they want. Career Resource Guide.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. They are tried and tested, successful and strategic.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Gen Z Marketing Lessons from VidCon 2018. Tackling the Big “Why” of Your Events.
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for EventMarketing. Have you ever used VR for event planning? Click To Tweet.
2018 in Events: Predictions from Experts. While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning event design and the personalization of the attendee’s journey.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
The good news is that your attendees crave engagement more than ever. Start with your event invite emails by using killer subject lines. Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to Event Registrations.
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
Just as you should periodically refresh your merch designs to reflect changing trends (and event calendars), you should make sure your attendees get to choose between those multiple designs. Chloe McAlpin | The Simple Joy Of Being (@chloe_mcalpin) May 7, 2018. Published December 5, 2018. ” You need this newsletter.
We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018.
In fact, you may bore event goers to death if you don’t think outside the box when it comes to venue choice! That’s where choosing a unique event venue to wow your attendees comes in. We’ll also look at some ideas of which event types and brand personalities would best be suited to them. Why choose a unique event venue?
One of the things that I often ask Event Planners to do is to walk through the journey of their attendee's experience from start to finish. Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: 2018Event Industry Trends – #EventIcons Episode 92.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
That means it’s also important to keep your team engaged and impressed just as much as your eventattendees. Finally, creating a sense of belonging to the brand ensures that your attendees will be greeted by warm and genuine smiles. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Click To Tweet.
Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy? Or that event technology can boost event attendance by as much as 20%? Amaze Your Attendees by Mastering Experience Design.
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conference events and parties. Reasons Behind Conference Events and Parties.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.
To succeed, you have to be dynamic, you have to be flexible, and, above all, you have to be in tune with attendee desires. For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations. Meanwhile, late in 2018, CBRE forecasted that hotel supply would peak at 2% gain, stabilizing to 1.9
When you find an engaging conference speaker, you are finding someone that will connect with your attendees from the beginning to the end. Ensuring conference speakers are engaging will lead to audience engagement which creates loyal attendees. They should have a mesmerizing charisma that keeps the attendees hooked.
At the end of three days of learning and exchanging business cards at Sheraton Birmingham Hotel for Events Industry Council ’s CMP Conclave 2018 , there wasn’t a dry event-professional eye in the house. Produce General Sessions that Don’t Suck.
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Chatbots also give event profs real-time insight into levels of attendee engagement and satisfaction.
With that, they’re also now the largest pool of potential meeting attendees. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. What those wants and desires are, like every generation before them, is largely shaped by the realities of larger historical events.
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it.
“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Use these 21 ideas to rethink the way you’re presenting content and communicating with attendees.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. The timing of your marketing efforts is crucial to the success of your event.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. December 20, 2018. Source: Buffer.
With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences. At AAO 2018 , more than 23,000 ophthalmologists, health professionals and industry personnel from across the globe met in Chicago to learn, network and grow in their careers.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. In August 2018, he joined the Experient as a live events strategist. Fast-forward six years.
So in this blog we break it down, step-by-step on how you can most effectively promote your event on social media for minimal time, $$ and headaches to attract more happy eventattendees! Identify you Events 'Ideal Customer'. Did you know your event isn’t for everyone? Dedicated Event Social Media Pages.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. License-based pricing per user, offering unlimited attendees.
For evidence, take Cvent’s big acquisitions in 2018 and the PSAV / Encore merger just this past month. From our point of view, the eventmarket is due for another round of disruption—whether it’s in accommodation, food and beverage, event design, attendee engagement, or highly effective data solutions.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. These companies leverage Cvent’s platform to streamline event planning, enhance attendee engagement, and measure event success.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Each feature enhances event planning, attendee experience, and overall success.
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