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2018eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Where Is Video Going This 2018?
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking. As part of the run up to IBTM World 2018 in Barcelona Nov. 27-29, IBTM announced the full list of 2018’s finalists.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Understanding Engagement for 2018.
By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.
According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. Aside from rapidly moving deadlines and stiff competition in the industry, eventmarketers also suffer from the strain of travel, constantly keeping up with the trends, and the taxing setup during event day itself.
If you are unfamiliar, Connect Marketplace is all about meeting with the best minds in the industry, they have the most interesting speakers from many industries and it’s a great time to well, connect! This episode will touch on almost every topic in the events industry. Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ).
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it. Lead Your Leaders.
At the end of three days of learning and exchanging business cards at Sheraton Birmingham Hotel for Events Industry Council ’s CMP Conclave 2018 , there wasn’t a dry event-professional eye in the house.
Time and time again event profs have found themselves on the list for most stressful jobs. In fact, CareerCast listed Event Coordinators as the 5th most stressful jobs of 2018. Event Coordinators were right up there with military personnel, police, and firefighters in terms of stress. Saves Planners Time.
Today we are reflecting on 2018 and discussing our hosts favorite tools for event profs from the past year. In this episode of #EventIcons our hosts Will Curran, Brandt Krueger, Tahira Endean, and Alex Plaxen will share all about their favorite tools for event profs.
Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
INBOUND is arguably one of the most-watched, must-attend events in our current times. The event continues to attract an incredible audience around brilliant programming and content. The speaker line up is buzzworthy and has included in the past huge names such as Michelle Obama and John Cena. Everyone wants to go.
All of the above is driving the generation’s expectations in regards to meetings and events, ultimately redefining the industry as a result. Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. And more events.). Published October 6, 2018.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
The unprecedented rise in demand for meetings and events will continue this year, with CWT Meetings & Travel predicting a robust 5-10% growth in demand. Meanwhile, late in 2018, CBRE forecasted that hotel supply would peak at 2% gain, stabilizing to 1.9 Source: IACC 2018 Meeting Room of the Future Report.
Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Need ideas?
But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Perks of event apps with integrated AI for event planners.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
SMW Lagos is the marquee event for business leaders, global thinkers, entrepreneurs, technologist and anyone with a keen focus on the continent. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. MDMC Midwest Digital Marketing Conference.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
To make things easier, here are three key ways to drive attendance and design a better experience for your next event. Your event’s programming is key to its success. The speakers, session topics, networking formats—they all matter. Develop Engaging Content. Start by analyzing your email and mailing lists.
New emerging trends in the last two years have inspired event production companies to start thinking of new business models and implementations in order to keep up with consumer demands. These are the things you need to consider when you’re looking to hire an event production company. from other vendors. all with the push of a button.
We have carefully selected our expert panel of speakers, ready to inspire and get your enablement juices flowing. Product Marketing Summit Toronto 2023 11/29/23 Toronto, Canada Nov. 29 to 30—Get in a room with your PMM peers for a day of non-stop networking, knowledge-sharing, and more at the Product Marketing Summit.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. In 2018, the company marked a significant milestone by going public on the New York Stock Exchange.
A well-written press release should include details about the event such as date, time, location, purpose, and goals. It may also highlight important individuals involved, such as guest speakers or event sponsors. The timing of your marketing efforts is crucial to the success of your event.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
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