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Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Wouldn’t you agree that you need high-quality footage that will attract your audience?
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our Virtual Events Handbook! As the sun sets on 2020 ???. Maybe something about events in the medical field? Maybe you just want a guide about eventmarketing? Upcoming Events. ? One Last Thing For Ya!
Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure EventMarketing Success. The Ultimate EventMarketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.
In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience. Virtual event tech helped to scale the business, ‘The virtual world started for us in March 2020, in a big way.’. ‘We And they grew up really loving events and knowing events. One example is expenses.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events? Press play and join the chat!
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They’ve risen from relative anonymity to stardom in 2020. Two years later, they are one of the most important event trends of 2022. Increased Audience Reach. Are you in?
More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.
Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.
Don't Make These 3 EventAudience Engagement Mistakes. Ask any eventmarketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, eventaudiences aren’t the same as they once were.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. It is exciting to see our teams and go to live events again. But it isn’t one or the other.”.
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.
Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2%
Perspectives from four eventmarketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).
Eventmarketers are no strangers to last-minute changes and crises. Below are updates on how the coronavirus is impacting RSA Conference and what attendees should know and do while at the event. Direct your audience to other updates or preparedness plan pages if applicable. March 3, 2020. COVID-19 has landed.
In 2020, we created new relationships and connections when we acquired the Corporate EventMarketing Association. based EventMarketing Association. PCMA also became the 10th partner of the Exhibitions & Conferences Alliance , the unified advocacy voice of the face-to-face business events industry.
Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate EventMarketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. In 2021, we had to do it again [digitally].
And many factors will help you determine the best approach for your particular event. Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Do you have a large international audience? Sarah Reed, Zendesk. “We
Plus, you can choose from more than 25 premium music playlists to provide an energetic backdrop and match the tone of your event. Jublia: Data-driven Audience Networking. Jublia is the first networking platform focusing on audience engagement through a data-driven process. Not sure twine can handle your virtual audience size?
In the first half of the session, Colangelo presented his insights and took questions from the audience. Event technology is in the 2nd inning: We saw a ton of movement in the virtual space in May/June 2020 — we were tracking about 485 event-tech platforms. Obviously, we’ve seen some contraction in that area.
The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including eventmarketers.
Many event planners hesitate to sell tickets for their events or monetize the event in any other way due to the fear of low attendance, especially for live/in-person events. However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. In 2020, the event was held virtually. GitHub Universe. Source : GitHub.
How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said eventmarketing strategist Rachel Stephan during our Event Experience Summit.
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
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