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Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. 2020 Virtual Event Trend: Personalization for Attendees.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! So now it’s time for the 2020 event tech trends to shine! And once you’re done, feel free to press play and join us on this 2020 event tech trends focused conversation! ” 2020 Event Tech Trends: 5G.
After what seemed like a decade, 2020 is finally behind us. The three examples below were some of the best 2020 virtual events we saw. Let alone become one of the best 2020 virtual events! Saying that it was a tough time is an understatement. Yup, COVID. Oh yeah, that sure ruined a lot of stuff! Source: Tomorrowland.
We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.”
“It’s almost a diametric flip of virtual versus face-to-face between 2020 and 2021. They purported to have 1400 virtual attendees in 2020 with about 500 in-person. “In 2020, I received and consumed more content concerning the events industry than any other year I’ve ever had.
When the first lockdowns started in March 2020, Zoom emerged as the go-to solution to stay connected. But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. 10 Benefits Of Event Platforms.
She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. I started consulting for event organizers,” Erica says. Fast forward to 2020, I was a strategy director.
Well, amidst the backdrop of COVID-19 fears and the spread of it, mega-events such as the 2020 Olympics, F8 for Facebook, Ceraweek, Zoom, and Zendesk have canceled their events. The second half of 2020, however, looks positive. Here are 8 contactless solutions for safe event organization in the post-COVID world: .
Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. But in 2020, the pandemic forced us to take our events online. . Increase their conversion rate.
Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way.
Very little thought went into the virtual audience’s experience, their ability to network amongst themselves and the other attendees, the quality of the stream, and the way content was delivered. As we slowly transition into the new normal, event professionals must keep in mind the lessons 2020 taught us.
Today’s event icon is the personable Megan Henshall , the global events account manager at Google who got into events because she was “really bad at sales” She shares how she experienced the pivoting year of 2020 and explains how to adopt a human-centric mindset in events. Overcoming The Pandemic At Google.
a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. Planners Step into Another Space.
First, AJ talks about how they handled the dreaded year of the pandemic, 2020. Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. We also had some branded materials from our nonprofit organizations. Pivoting To Experiential Virtual Events.
While some adapted fast and organized extraordinary virtual events in 2020 , many are still grappling with the new reality. I heard so much in 2020 about prerecorded content and simulive, but people don’t like that. That has never been proven more true than what we’ve seen in 2020.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).
Budgets will have to increase and the needs of two very different audiences will have to be addressed. Planners often opt for a flimsy live stream, paying no mind to the intricacies of remote audience engagement. Much like in early 2020, the industry is coming together to tackle new challenges and keep events going stronger than ever!
If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. .
On March 11th, 2020, the events industry changed forever. Event organizers can use software solutions, such as CrowdPass , to make the registration process as seamless as possible. Yes, you read that right: the industry didn’t just change during the last year, and it won’t bounce back after we let some time pass.
Instead of speaking to your audience, you’re joining hands with them. UGC provides a sense of trust and the human connection many people are craving after the 2020 pandemic. In 2020, over 3.6 Gain Key Audience Insights. Social media stats can tell you a lot about your target audience.
A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. But she also has clients who are highlighting just a handful of sessions for at-home audiences.
In a content-rich era, we will be able to better utilize these advances to provide for more personalized interaction with attendees and increased analytics for meeting organizers. In 2020, First Insight Inc. Additionally, many corporations and universities track carbon usage with required reporting and limitations.
Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. On average, events produce 2.5 pounds of landfill waste per person, per day.
The public cares about supporting organizations that take corporate social responsibility seriously. In 2020, Forbes reported that 94 percent of consumers believe companies they engage with should have a strong purpose, and 83 percent of consumers said companies should only earn a profit if they also deliver a positive impact.
Like everywhere, we in Australia have been hit hard by the pandemic, especially those of us who organize meetings for a living. ICMSA, one of the oldest and most established professional conference organizer in the country, has proven that over the past 16 months, we’re also one of the smartest. Working Harder and Smarter.
While Mason said the organization is committed to delivering omnichannel content to make learning accessible, ASAE 2022 Annual Meeting & Exposition didn’t include a virtual option because she wanted to focus on in-person relationship building. The two took up where longtime CEO John Graham left off when he passed away in 2020.
By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.
This feels more relevant than ever in 2020 when participants are (rightfully) expecting a degree of personalization from the events they choose to attend. . Let your participants organically choose between a large picnic table, or smaller coffee tables. . How to design a collaborative learning space . Source: Kayri Shanahan.
While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. The 2020 conference was virtual, but it’s scheduled as an in-person event once again in 2021. “We were blown away by the resources and expertise we gained at Wedding MBA.
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.
When virtual events took over in 2020, event platforms became the new venues. Allow your audience to enjoy asynchronous content delivery. In fact, by giving attendees an active voice on your platform, you organically boost engagement and foster higher levels of trust and belonging. Choose-Your-Own-Adventure Audience Engagement.
Read More: 3 Rewarding Trends in Incentive Travel The upside of holding WEC in Mexico for the first time was that it accommodated the association’s fastest-growing audience, Latin American meeting professionals, which has had 60% growth over the last four years. Louis in 2025 in the expanded convention center campus.
The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and the industry. In the pre-Covid days, meeting organizers could often estimate attendance based on the previous year’s behavior.
The final 10 statements of The Bangkok Manifesto were then crowdsourced with the full conference assembly using Slido, the online, audience engagement platform. The Vancouver Manifesto will be crafted at SITE’s annual conference in January 2020. The Bangkok Manifesto. Inclusivity should become a critical concept for our industry.
But we can all agree that never has this topic been more relevant than in 2020. And one challenge we’re seeing right now is the government somehow sees us as white noise because we are not organized. We already see that from many associations, with many event organizers trying different things”, he says.
Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 From the vantage point of 2024, we can all see that the early 2020 predictions were the result of a Covid-hazy crystal ball. A more accurate assessment might be that the future is whatever format engages audiences most effectively.
a way for companies to track their greenhouse gas emissions—to help organizations accelerate their own journeys to net zero emissions. “In Now that Salesforce has reached net zero emissions, we want to use our technology and best practices to help organizations reach their climate goals, too,” she added.
Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.
What’s more, Verified Market Research , a leading global research and consulting firm, expects the global events industry to bring in a whopping $2.194 trillion by 2028 — quite the uptick from the $887 billion the market commanded in 2020. Bizzabo , 2020) The logistics of virtual events challenges 52.5%
What’s more, Verified Market Research , a leading global research and consulting firm, expects the global events industry to bring in a whopping $2.194 trillion by 2028 — quite the uptick from the $887 billion the market commanded in 2020. The average number of sessions per virtual event is 12 ( Bizzabo , 2020). Bizzabo , 2020).
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience. Until now, event organizers had to rely on third-party interpreters to host their meetings and events. QR codes even provide a seamless way to organize event registrations. . Digital photo booths.
But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.
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