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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. EventTechnology: A Worthy Investment. How can they do that? .
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They’ve risen from relative anonymity to stardom in 2020. Two years later, they are one of the most important event trends of 2022. Hybrid Events Are More Sustainable. Let’s explore!
If you have the same pricing you had in 2020, chances are you’re paying three times more. In 2020, we had massive overpricing because demand was so high, but it’s dropped significantly. That’s why, in 2020, I was screaming not to get locked into a multi-year contract. Brandt agrees.
Display information, images, and other details by using digital signs in your next event. Through electronic screens, digital displays are able to draw attention, display information, and communicate important details to event attendees. Frequently asked questions about event signage. What are some DIY event signage ideas? .
Identify which marketing channels are most popular amongst members of your target audience to stretch your marketing budget and spend advertising dollars where they matter most. Use industry-leading virtual eventtechnology when hosting a webinar. Email registrants one week, one day, and one hour prior to the event.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Virtual and hybrid events rely more on technology than in-person events did previously.
Bizzabo is continuing to strategically invest in people and in the future of eventtechnology. In December 2020, Bizzabo announced a $138 million financing round to meet surging demand for its all-in-one, end-to-end events platform globally, with a focus on enhancing the attendee experience in the hybrid eventsmarket.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
When Convene spoke with Judge for the August 2022 cover story on talent trends and challenges in the events industry , she had already seen a marked increase in the number of meeting planners looking to leave their full-time jobs between 2020 and 2022.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Dynamic Events, Inc. Digital Experiences. Communications.
Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Enduring Partners.
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