Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Take a look at these next-level event invitation email examples.

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Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Social Tables

OCTOBER 20, 2022

We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.

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Registration Virtual Events Advertising Social Media 158

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Smart Meetings

JULY 21, 2022

Eric Holmen, CEO of the event platform Splash , shared a picture of what the company saw in the behavior of its clients at different stages of the pandemic. Instead, he sees virtual as a targeted use case for building top-of-funnel interest and a marketing database. “In-person In-person builds intimacy and converts deals.

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Platform Meeting Virtual Events Remote 246

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. “A At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

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Social Media Registration Virtual Events Audience 176

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

MARCH 4, 2020

Event marketers are no strangers to last-minute changes and crises. These usually have to do with speaker cancellations, unexpectedly long registration lines, poor WiFi, and other last-minute challenges that may seem like a big deal in the moment but absolutely pale in comparison to the global buzzkill that is coronavirus.

Conference 128

Conference Speakers Vendor Registration 128

Smart Meetings

APRIL 25, 2024

Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies. Over the last two years, event platform companies Bizzabo and Hubilo each laid off double-digit percentages of staff. Where Does Event Tech Consolidation Leave Virtual Experience Planners?

Platform 130

Platform Production Audience Speakers 130

Convene by PCMA

FEBRUARY 25, 2022

Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.

Trade Show 98

Trade Show Registration Online Events 98

Convene by PCMA

APRIL 14, 2023

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.

Marketing 98

Marketing Marketing Trade Show Registration 98

Eventtia

SEPTEMBER 2, 2022

By monetizing your event, for example, by selling tickets, you can filter your attendees so only those who are really interested in your event and the subject you’ll be tackling will actually attend. A relatively low attendance rate despite a high number of registrants is a common issue in free events.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Convene by PCMA

JUNE 30, 2022

Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate Event Marketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. So, there was zero appetite for people to pay to come back.

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Conference Education Event Marketing Logistics 98

Bizzaboo

JUNE 20, 2022

But it also could be something the organizer sends out as part of a welcome package upon registration. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said event marketing strategist Rachel Stephan during our Event Experience Summit.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

OCTOBER 24, 2022

1: Proving Hybrid Event ROI. “We We saw ROI for our digital events take off in a way that we weren’t anticipating.”. Entering 2020, Zendesk was running “too many events.” The pandemic only increased the pressure, because any marketer with a Zoom account could run an event.

Virtual Events 80

Virtual Events Events Social Media Publishing 80

ITA Group

JANUARY 20, 2022

Event Health & Risk Mitigation Services. Our health and safety services help clients and attendees feel confident attending in-person and hybrid events. The most requested client services since 2020 include, but are not limited to: Pre-event consultation and planning. COVID-19 testing pre-event and during.

Events 52

Events Vendor Registration Consulting 52

Eventtia

MAY 20, 2022

On May 4th 2020, also known as Star Wars Day, the biggest convention in the name of the space-opera franchise was a little different. A physical goodie bag for a virtual event helps viewers engage more. The results of putting physical merch in the hands of virtual event attendees speak for themselves. It was entirely online.

Virtual Events 77

Virtual Events Conference Events Banking 77

Eventtia

JANUARY 19, 2024

Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs.

Management 62

Management Retail Website Registration 62

Eventtia

DECEMBER 22, 2023

Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. As for Stova, there is no available information on its pricing model.

Management 62

Management Retail Automation Platform 62

Convene by PCMA

AUGUST 6, 2024

When Convene spoke with Judge for the August 2022 cover story on talent trends and challenges in the events industry , she had already seen a marked increase in the number of meeting planners looking to leave their full-time jobs between 2020 and 2022.

Regulations 52

Regulations Panel Trends Registration 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. You also don’t have to shoot for the moon with event sponsors. GitHub Universe.

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Sponsors Events Virtual Events Website 98

Eventtia

APRIL 12, 2023

Brella is a popular event management software widely used by many businesses and professionals, and not without its reasons. Brella is an all-in-one solution offering a suite of tools for handling various aspects of event management: creating websites, managing registrations, attendee tracking, facilitating networking, and more.

Registration 62

Registration Sponsors Virtual Events Website 62

ITA Group

JUNE 22, 2021

Looking for ideas and tips to evolve and change your next event so it feels different than before? Erica has more than 15 years of event management experience and she uses that expertise to help her clients produce intentional events. Listen, we all juggle so much as event professionals. Leverage registration.

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Registration Events Logistics Attendee 53

Alcor Mice

JANUARY 26, 2021

2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. Post-event surveys would be a good solution for this.

Virtual Events 52

Virtual Events Social Media Rehearsal Registration 52

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Eventtia

APRIL 12, 2023

Brella is a popular event management software widely used by many businesses and professionals, and not without its reasons. Brella is an all-in-one solution offering a suite of tools for handling various aspects of event management: creating websites, managing registrations, attendee tracking, facilitating networking, and more.

Registration 48

Registration Sponsors Virtual Events Website 48

Bizzaboo

JUNE 26, 2023

Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate event market — which brought in $95.3 billion in 2020 — is expected to reach $510.9

Event Planning 52

Event Planning Vendor Seminar Speakers 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98