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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Then there are your sponsors and exhibitors. Lastly, insights. “We’re
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. Event Tech Assists Event Professionals.
Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. They’ve risen from relative anonymity to stardom in 2020. Two years later, they are one of the most important event trends of 2022. Hybrid Events Are More Sustainable. Let’s explore!
Refocus on Attendee Experience Over the last few years, innovation has focused more on building value and investment returns for event organizers than attendees. In 2020, it was (and still is) all about platforms. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.
Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. Because this week, we’re bringing back the Event Tech Podcast. 2020: The Shift & What It Created.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”. Greater experimentation.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. For example, if your event is intended to support a product launch, there’s no use in attracting 1,000 attendees, but only 10 of them would actually buy the product.
Here’s how to confidently communicate with your attendees, sponsors, and partners. Eventmarketers are no strangers to last-minute changes and crises. Below are updates on how the coronavirus is impacting RSA Conference and what attendees should know and do while at the event. March 3, 2020. March 3, 2020.
Step and repeat backdrops usually include repeating images, such as emblems or logos, related to the event and eventsponsors. Street art like murals, painted roads, and graffiti have become a hot trend in the world of eventmarketing. What are some DIY event signage ideas? .
Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It’s also possible a sponsor partner would see it as an opportunity to put their stamp on something unique and memorable. Who should pay for what?
Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. Mark Fisher.
Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.
Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. Data and DEI.
With Interprefy, event participants can enjoy real-time interpreting and live captions in their chosen language on any platform. Interprefy is loved by teams at organizations of all shapes and sizes, including Google, The White House, UEFA EURO 2020, and GlaxoSmithKline. Summing Up: Your Virtual EventMarketing Tools.
Following our move to virtual in 2020, we made a decision to never put on another INBOUND that lacked a digital component.". Another important topic that came up was the responsibility that event organizers have to make sure that speakers, sponsors, and other partners are representing the different intersections of their audience.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
As an all-in-one solution, Brella offers a rich set of features, including attendee management tools, an intuitive event website builder, networking and matchmaking, sponsor monetization, event analytics, and more. The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more.
On May 4th 2020, also known as Star Wars Day, the biggest convention in the name of the space-opera franchise was a little different. Whether they’re affiliates, co-marketing partners, investors, or just brands you’d like to work with, getting them to be a part of your event can have benefits for all parties involved.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.
2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. SPONSORSHIP.
As an all-in-one solution, Brella offers a rich set of features, including attendee management tools, an intuitive event website builder, networking and matchmaking, sponsor monetization, event analytics, and more. The mobile app can also provide real-time information about the speakers, event agenda, sponsors, and more.
To say the event industry has undergone a significant transformation over the last five years would still be an understatement. To build truly diverse, equitable, and inclusive events, your language needs to evolve accordingly. “If If you’re still using the same words as 2020, you’re not staying contemporary.
Make sure to include all the details about your online event on your landing page, including (but not limited to) the following: Time, date location. Speakers, presenters, sponsors. News bulletin curated specifically for the event. Past event recordings / snippets to entice attendees.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
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