Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Highlight the organization behind your show and any societies or affiliated associations involved with it. And that’s what makes social proof such an effective tool for marketers, including event marketers. (See

Marketing 98

Marketing Marketing Prospect Affiliate 98

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

DECEMBER 2, 2021

Our team worked together to implement multiple avenues of media to gain exposure, including earned media through pitching and press releases, paid media efforts, video curation and connections with local organizations to help spread the word. Creative Positioning is Necessary.

Banking 130

Banking SEO Audience Sustainability 130

Convene by PCMA

OCTOBER 22, 2021

When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

MARCH 10, 2022

Monica Freire, congress department director of Iberia region, AIM Group International, has been re-elected to the Council of IAPCO (the International Association of Professional Congress Organizers) for the 2022-2023 term. He previously served as communications and public relations director. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

Convene by PCMA

AUGUST 5, 2022

There’s good reason for event organizers to offer meeting attendees opportunities to make a positive impact — according to the 5W Public Relations 2020 Consumer Culture Report, 83 percent of consumers ages 18-34 and 73 percent of consumers ages 35-54 want to do business with companies that align with their values.

Public Relations 52

Public Relations Culture Education Attendee 52

Convene by PCMA

MAY 26, 2022

A hospitality and tourism industry veteran with more than 15 years of experience, Li previously worked for NYC & Company from 2017-2020. She returned to the organization in February after nearly three years at the Long Island CVB. A lifelong resident of New York, Boylan started her career with NYC & Company in 2013.

Public Relations 52

Public Relations Hospitality Sports Incentives 52

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Advertising Events Consulting 98

Smart Meetings

APRIL 27, 2021

2020 30 Under 30 Class. Posted by Destinations International on Wednesday, July 15, 2020. It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation.

Tourism 279

Tourism Tourism Communications Communications 279

DCI

JULY 25, 2022

In the summer of 2020, the death of George Floyd sparked a movement that has reverberated throughout every community and industry in the U.S. As we reflect on the past two years, five themes emerged as action items for economic development organizations and destination marketing organizations to consider in their DE&I efforts. .

Public Relations 70

Public Relations Organization Tourism Tourism 70

DCI

SEPTEMBER 21, 2021

In 2020, our country faced two unprecedented challenges: The COVID-19 pandemic and a national movement for racial justice. And then came 2020. “At When organizations like the MBA and Lightship Capital shine, they light the way for others and make a meaningful impact not just on the local community, but across the country too.

Media 75

Media Contracts Contracts Government 75

DCI

JUNE 14, 2021

A closer look, however, reveals which PR realities have changed since March 2020, and how we’re all coping with them. Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. Sort of, at least. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69