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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 243
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

MICE professionals

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Top Event Technology Trends: 6 Must-Know Innovations for 2022 and Beyond

Social Tables

Event technology platform Hopin offers real-time language interpreting directly within their live streams through their partnership with Interprefy. Instead of renting an event platform in Paris, which probably costs money, the event’s managers sent VR sets (Facebook Oculus) to all speakers and created 3D avatars for them.

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.

Website 26
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A Digital Marketer’s Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100