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Will attended a 15,000-person event and Thuy recently raved about her experience as a virtual attendee at PCMA EduCon 2021. In June, he flew to Las Vegas to go to Meeting Professionals International’s World Education Congress – or MPI WEC 2021 in short. MPI WEC 2021: The Attendance. There were hugs everywhere.”
Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer. PCMA EduCon 2021: Will Hosted, Thuy Attended. Will prefaces the conversation by saying that the PCMA EduCon 2021 took place in his hometown of Phoenix, Arizona.
This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. IMEX America 2021 & COVID Compliance. What about a lowlight?
Oscars 2021 are just around the corner and the producers of the show have announced that attending virtually won’t be a possibility this year. Oscars 2021: The Exclusivity Of It All. The first one to share his thoughts about Oscars 2021 is Nick. Dustin asks: “What does your audience want to see?
The annual trade show organized by the Consumer Technology Association known as CES has long been considered the digital stage for innovation. From its Westworld-inspired activations to the exciting technology it presents to its tech-savvy audience, CES has consistently been pushing forward.
While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.
In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021. What are planners to do?
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. The second half of 2020, however, looks positive.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. A great asynchronous hybrid event case study is IBTM 2021.
In many ways, 2021 felt like a series of false starts. After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. KiKi L’Italien. Marjorie Anderson. The biggest, No.
Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. We also had some branded materials from our nonprofit organizations. ” Experiential Virtual Events In 2021. ” AJ elaborates. “We livestream the larger parties through the event.
By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. In addition to AC21’s educational sessions, both audiences were treated to a powerful keynote from author and Robin Hood Foundation CEO Wes Moore about changing destinies and embracing power in new way.
The COVID-19 vaccine, how it will affect our industry, what will be expected of event professionals once it becomes widely available, and whether or not it signals a new beginning for the industry in 2021. “Because one, they can have a live audience, and two, it helps healthcare workers out. Is This A New Precedent?
So yeah everything we’re doing in 2021 is going to somehow be online. Content For Virtual Events: The Audience. When tackling the topic of content for virtual events, Phil circles it back to the audience. So in both cases, he thought he was bringing an amazing talk to our audience. It was amazing.
So much so that I purchased festival tickets to Outside Lands 2021 the day they came out. OSL’s production team, Another Planet Entertainment, perfectly selected a lineup that included performers that will be on the 2021 roster to get people looking forward to next year’s event. Event Brew – CES 2021 Is Going Virtual!
Last Saturday, he had his first 2021 live event experience when he went to a 15,000-person music festival in Arizona. Will’s First 2021 Live Event Experience. Will event organizers need them, though? “There are a lot of people wondering why they are organizing it, thinking it’s going to be a disaster.”
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.
By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).
It’s late January in 2021. Like everywhere, we in Australia have been hit hard by the pandemic, especially those of us who organize meetings for a living. ICMSA, one of the oldest and most established professional conference organizer in the country, has proven that over the past 16 months, we’re also one of the smartest.
Destinations International , the association for destination organizations ( DMOs ) and convention and visitors bureaus (CVBs), wants to help its members build back better. With the pending loss of third-party cookies, first-party data is key to owning your audience.
In fact, according to our State of The Industry Survey , 64% of planners believe hybrid events will be the most common experiences in 2021. Budgets will have to increase and the needs of two very different audiences will have to be addressed. But after nearly a year of virtual events only, the industry has learned a thing or two.
A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. By the fall of 2021, a lot of Joanna Pineda’ global clients were saying they were done with virtual. The Back-up Plan.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways. There are chances to reach more diverse and engaged audiences.
Very little thought went into the virtual audience’s experience, their ability to network amongst themselves and the other attendees, the quality of the stream, and the way content was delivered. The main hub venue will act as the primary stage which will be the home base to the majority of presenters and leaders of an organization.
If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. .
Our 2021 Endless Event Trends guide predicted that one of the two realities would come true: either the COVID-19 vaccine would become widely available or the virus would remain a part of our everyday lives. Event organizers can use software solutions, such as CrowdPass , to make the registration process as seamless as possible.
Building diverse cultures will help to recruit and retain diverse Gen Z audiences who are the most racially and ethnically diverse. Now is the time to hold leaders accountable for sticking with commitments made in 2021,” he said. Avoiding holy days could alleviate difficult decisions on behalf of your audience and increase attendance.
Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022. Here are a few examples of considerations that’ll help paint a clearer picture of your event needs: How much of your audience is comfortable or able to attend on-site? Hybrid is a Spectrum.
Because of the pandemic, said Convening EMEA keynote speaker Howard Yu, “there are organizations … that are much more poised for future growth. Howard Yu will keynote PCMA’s inaugural Convening EMEA at Lausanne’s SwissTech Convention Centre 17-19, October 2021. What are the ways that event organizers can be more prepared?
The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. 2) To help event organizers get the word out on their own upcoming virtual events. (
The organization includes the South American cities of Bogota, Colombia; Buenos Aires, Argentina; Lima, Peru; Quito, Ecuador; and Sao Paulo, Brazil. When asked how associations plan to organize their events in 2021 and beyond, 65 percent of respondents said they plan on going hybrid.
Facilitate interaction and connection with audience members. Each audience member needs the expertise and vision of the meeting planner to turn every conversation, every interaction at a meeting into an opportunity for success. If you are internal to an organization, go seek out stakeholders besides your immediate department.
Spurred by the study and Argon Research’s assertion that 50 percent of enterprises will have a MAP initiative in place by 2021, Jifflenow also recently announced new additions to its system. Events have a specialized audience. But 90 percent of it isn’t useful. How much value are events producing?” Chalaka asks.
Calendar year 2024 is already forecasted to show a healthy increase in group rooms nationwide, largely due to the number of meetings that had been on the books in 2021, 2022 and 2023 that were postponed or re-scheduled into 2024. Taylor continues, “I also wish planners would involve destination marketing organizations more.
Both types of audiences can talk to each other.” And of course, on the event organizer side, you’re not paying for catering in the case of a virtual event. So there can be a big range based on the needs of your audience, how many people are involved, what production level you want. Socio is set up really well.
While some adapted fast and organized extraordinary virtual events in 2020 , many are still grappling with the new reality. “As we look to 2021 from an engagement standpoint, we really have to think about doing things better. Virtual events were all the rage last year, whether we liked it or not. It has to be more interesting.
Instead of speaking to your audience, you’re joining hands with them. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. Get your employees involved and find out what is most important to them about working for your organization. Starting photo or video contests.
Venues are no longer static places and must adapt to the dynamic needs of both the host and the audiences. Javits Convention Center, on the other hand, will add up to a million square feet of space by 2021. Many organizations get the bulk of their client engagement through events. New York’s Jacob K.
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly.
In September 2021, ESPA introduced the DEI Task Force, comprised of 15 member-destinations under the leadership and vision of Dominique Bonds, director of engagement with Pennsylvania Convention Center; and Adrienne Terry, event services director with Chattanooga Tourism Co.
The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and the industry. In the pre-Covid days, meeting organizers could often estimate attendance based on the previous year’s behavior.
Start by thinking of your target audience. The better you know your audience the easier it will be to choose your marketing channels. . Stay organized and in control by creating the so-called “day-of” timeline. How else will anyone know your event exists? Where do they hang out? So, feel free to talk to us.
Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.
Pre-Covid, Dreamforce attracted more than 170,000 people and included a major headliner concert, but it was a smaller, hybrid affair in 2021). a way for companies to track their greenhouse gas emissions—to help organizations accelerate their own journeys to net zero emissions. “In
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