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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. By definition, hybrid meetings are a mixed bag.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.

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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. A Freeman attendee profile conducted in October 2021 polled more than 5,400 respondents across widespread industries. What does this mean for your event-marketing strategy?

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Event Marketing: 11 Event Invitation Email Examples Proven To Work

Bizzaboo

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Take a look at these next-level event invitation email examples.

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The Complete Guide to Event Marketing for 2024

Bizzaboo

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.